Role: Head of Design
Where are you from:
Born in Sundsvall, in the middle of Sweden. Resident of Stockholm since the late 90’s
Working at Natural Cycles Since: Last spring.
Thinking behind Natural Cycles’ new look:
Our Cyclers are independent, modern and vibrant women, which is what we wanted our new visual identity to represent. We are therefore moving away from our old white and purple look towards a more colourful, warm and bold identity.
New apps features and design:
We are changing everything and nothing. While our cyclers will recognize and feel right at home with most features this will be a major update of our app. Expect a better user experience in total. More intuitive, more beautiful and more focused. Every cycler, seasoned and novice, will hopefully find, not only the app, but the entire process easier to understand and use.
We are rolling out our new visual identity this autumn and at the end of the year we finish of with the release of the redesigned application.
Favourite new icon:
From the new app? The calendar icon for sure. A very very clean and simple shape yet unique.
Favourite song on Spotify:
Today*: Ben Macklin — The First (Original Mix)
*Not my favourite of all time because that really is a difficult question!