Role: Head of Design
Where are you from:
Born in Sundsvall, in the middle of Sweden. Resident of Stockholm since the late 90’s
Working at Natural Cycles Since: Last spring.
Thinking behind Natural Cycles’ new look:
Our Cyclers are independent, modern and vibrant women, which is what we wanted our new visual identity to represent. We are therefore moving away from our old white and purple look towards a more colourful, warm and bold identity.
New apps features and design:
We are changing everything and nothing. While our cyclers will recognize and feel right at home with most features this will be a major update of our app. Expect a better user experience in total. More intuitive, more beautiful and more focused. Every cycler, seasoned and novice, will hopefully find, not only the app, but the entire process easier to understand and use.
We are rolling out our new visual identity this autumn and at the end of the year we finish of with the release of the redesigned application.
Favourite new icon:
From the new app? The calendar icon for sure. A very very clean and simple shape yet unique.
The new calendar icon
Favourite song on Spotify:
Today*: Ben Macklin — The First (Original Mix)
Open in Spotify
*Not my favourite of all time because that really is a difficult question!
It is Tuesday and NaturalCycles is growing fast as we have two new colleagues in the house! I’d like to introduce myself, Danijela, and Eliza the new communication manager, who Elina briefly introduced last week. Eliza will be spreading the word about NaturalCycles overseas and I thought you would like to get to know her a bit better.
Where are you from Eliza?
I’m from West London. For all you thinking about visiting, remember, West is Best!
How has this week been at NaturalCycles?
It’s been busy. But busy is good! Lots of exciting things are going on at the NaturalCycles HQ and I am super happy to be a part of it!
What’s the most exciting part of your work? What are you looking forward?
I love creative writing. It allows me to get into the mind of the reader and challenge myself to write according to what they want to see. I write for my friends – if they enjoy can it then I think anyone can!
I’m looking forward to a NaturalCycles double page spread in all your favourite glossies!
And myself – I’m Danijela! I’m graduating from a program called Digital Data Strategy at Hyper Island very soon. My job will be digital marketing at NaturalCycles so you will see a lot more from me! I’m looking forward of working with this team and doing what I love most – a mix of storytelling & data-strategy.
Have a nice Tuesday!