Natural Cycles found that birth control choices are based on a poor understanding of how the body and contraception works. The campaign #LifeChangingOptions hopes to improve awareness around contraception so that couples find a method that suits both of their needs entirely and bolsters their ability to prevent pregnancies.
As part of the campaign, Natural Cycles asked 3000 men and women across the UK, US and Sweden, basic knowledge questions about reproduction and contraception that the company considers necessary to prevent pregnancies effectively. Study participants were asked about their contraception use, their feelings towards them as well as the science behind pregnancy.
The survey results show the general public’s understanding is lacking, with only half of all questions answered correctly. The UK’s awareness was lowest, at 45 percent, followed by the United States, 50 percent, and finally Sweden, the home country of Natural Cycles came out top with 54 percent.
When asked, nearly 30 percent of women on the pill do not know how the method works and 52 percent failed to answer pregnancy-risk related questions correctly. Furthermore, almost 80 percent of these women say they would prefer to use a natural method of contraception but results suggest that they are held back by their general lack of awareness.
It is part of women and men’s reproductive rights to understand the options that are available to them to prevent unwanted pregnancies. A privilege that we take for granted, which is upsetting if you consider that millions of girls in the developing world have no access to contraception whatsoever.
For every use of the hashtag #LifeChangingOptions, Natural Cycles will donate a condom to developing countries to try and institutionalise the concept of “choice” by expanding options so that underprivileged girls can take control of their own future.
And of course, if you would like to become one of our Cyclers, sign up here!